Cement has dominated as a base material in construction for decades—and is destroying the industry inside. It's time to choose a new material for the homes of the future.
It is wasteful, destructive and releases huge amounts of CO₂ into the atmosphere. If cement were a country, it would be the third largest emitter on the planet.
Cement has been a staple in construction for decades—and it affects both your health and your industry negatively.
It is inefficient, polluting and releases enormous volumes of CO₂ into the atmosphere. If cement were a country, it would rank third in global emissions.
Studies show that cement releases harmful chemicals inside, posing a major danger to your family's home. According to WHO, outdoor air pollution It causes 4.2 million premature deaths per year.
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A classic brick wall typically has an R-value of about 0.2—0.4 per inch, compared to ~1.25 per inch for wooden walls. If you want zero trade-offs for efficient, brick is not the good choice.
Moreover, brick production involves burning clay in kilns at about 1,000°C — a process that releases between 200 and 300 kg of CO₂ per tonne of bricks produced.
Imagine a building material that, in addition to structural strength, is incredibly effective, organic and beneficial to health, while also helping to protect the environment. Wood is just that material.
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By choosing wood, you opt for a quality, organic material that captures carbon and actively fights climate change.
By building with wood, you're not just helping the planet—you're investing directly in the health and comfort of your family.
Studies show that natural wood surfaces can reduce volatile organic compounds (VOCs) by over 30% compared to synthetic alternatives, and with the Modular system, we reduce VOCs by over 80% — contributing to a much cleaner indoor air.
VOCs, present in many conventional materials (including cement), are notorious for long-term problems ranging from respiratory ailments to cancer.
Studies also show that wood regulates humidity, keeping values in the optimal range and reducing the risk of mold by more than 20% — all for a safer and more comfortable living environment.
Any construction decision influences the world you leave behind. By choosing wood, you're not just building a house—but a healthier, more sustainable foundation for generations to come.
House of the Future
